Logos
BRANDING IDENTITY
Matrice is a fictional corporate committed to providing top-quality and professional services at an affordable price for families of all ages.
Matrice purchased The Parkway boutique hotel and the Miramichi Airlines (scroll left to see their original logos). The CEO of this corporate is looking for a new brand identity that unifies the two sub-companies. However, Matrice must still promote the values found in both original businesses.​
Matrices (plural to matrix) is a Latin term initially defined as a mother; therefore, Matrice is the mother of The Parkway and Miramichi Airlines. The phoenix logomark symbolizes growth that perfectly represents the Matrice corporation. Matrice always makes room to grow to a better version of itself.
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Matrice is applying the endorsed architecture to its branding identity. In addition, it adopted a few of the original colors from both sub-companies. The logomark and the logotype must work independently for different purposes, such as a letterhead or label. Matrice looks forward to identifying itself within The Parkway and Miramichi Airlines.
